About FreshPress
FreshPress is a subscription-funded video platform built on three non-negotiable principles: no engagement algorithms, no data collection or sale, and rigorous journalistic and editorial standards.
Where YouTube, TikTok, and other incumbent platforms optimize for maximum time-on-site through algorithmic recommendation engines that prioritize sensationalism and polarization, FreshPress offers a curated, human-driven content experience that respects the viewer's attention, privacy, and intelligence.
The problem we exist to solve
Engagement algorithms distort reality
YouTube's recommendation engine drives over 70% of total watch time on the platform. These systems systematically promote content that triggers emotional reactions — outrage, fear, sensationalism — because it keeps viewers watching longer. The result is a media environment that amplifies misinformation, radicalizes viewers, and degrades public discourse.
Surveillance-based advertising erodes trust
Incumbent platforms collect vast quantities of personal data — watch history, location, device information, browsing behavior — and sell access to that data to advertisers. 86% of consumers say data privacy is a growing concern, and 77% do not fully understand how their data is handled.
Editorial standards are nonexistent
Unlike traditional media, major video platforms exercise virtually no editorial judgment over what content is promoted. Conspiracy theories, pseudoscience, and deliberately misleading content are algorithmically surfaced alongside legitimate journalism and education. The platforms profit equally from truth and falsehood.
Our three pillars
1. No engagement algorithms
Content discovery on FreshPress is driven by human editorial curation, topic-based browsing, and transparent chronological feeds — never by opaque recommendation engines. We do not A/B test for watch time. We do not optimize for engagement. Your feed is chronological, and you choose what to watch.
2. Zero data collection or sale
We collect only what is strictly necessary for account management and playback. We never sell, share, or monetize user data. Our commitment includes:
- No tracking cookies
- No JavaScript analytics
- No third-party advertising SDKs
- No embedded resources from external services
- Annual third-party privacy audits, published publicly
- Minimal server-side logging with automatic deletion
3. Journalistic integrity
All content on FreshPress requires source attribution. News and documentary content meets published editorial standards. Factual claims are subject to verification. Corrections are issued transparently. An independent editorial board oversees content standards.
How FreshPress is different
| Feature | YouTube / TikTok | FreshPress |
|---|---|---|
| Engagement algorithms | Heavy — drives 70%+ of views | None — chronological, human-curated |
| Data collection | Extensive profiling and sale | None — zero tracking |
| Editorial standards | None | Published standards, independent board |
| Revenue model | Advertising (you are the product) | Subscription (you are the customer) |
| Creator revenue share | Opaque, algorithm-dependent | Transparent 60/40 (creator/platform) |
Transparency
FreshPress is committed to radical transparency. We publish:
- Our complete editorial guidelines
- Annual privacy audit results
- Content moderation decisions and statistics
- Financial summaries showing how subscription revenue is allocated
We believe that a platform worthy of public trust must be publicly accountable.
Contact
FreshPress is currently in development. If you are a creator, journalist, educator, or institution interested in the platform, we welcome your inquiry.