About FreshPress
We don't sell your data.
We don't sell your attention with ads.
We don't use engagement algorithms to addict you.
FreshPress is a video platform built for people, not advertisers. Where other platforms optimize for maximum time-on-site through algorithmic recommendation engines that prioritize sensationalism and polarization, FreshPress offers a human-driven experience that respects your attention, your privacy, and your intelligence.
The problem we exist to solve
Engagement algorithms distort reality
YouTube's recommendation engine drives over 70% of total watch time on the platform. These systems systematically promote content that triggers emotional reactions — outrage, fear, sensationalism — because it keeps viewers watching longer. The result is a media environment that amplifies misinformation, radicalizes viewers, and degrades public discourse.
Surveillance advertising erodes trust
Incumbent platforms collect vast quantities of personal data — watch history, location, device information, browsing behavior — and sell access to that data to advertisers. You are the product being sold.
Ads corrupt content
When a platform's revenue comes from advertising, every decision — what gets recommended, what gets promoted, what gets suppressed — is shaped by what makes advertisers money, not what serves viewers.
Our three commitments
1. No engagement algorithms
Content discovery on FreshPress is driven by topic-based browsing and chronological feeds — never by opaque recommendation engines. We do not A/B test for watch time. We do not optimize for engagement. You choose what to watch.
2. No commercial data collection
We collect only what is strictly necessary for account management and playback. We never sell, share, or monetize user data. Our commitment includes:
- No tracking cookies
- No third-party analytics
- No advertising SDKs
- No embedded resources from external services
- Minimal server-side logging with automatic deletion
3. No ads
FreshPress will never run advertisements. We are funded by subscriptions, not surveillance. When you are the customer instead of the product, the platform works for you.
How FreshPress is different
| Feature | YouTube / TikTok | FreshPress |
|---|---|---|
| Engagement algorithms | Heavy — drives 70%+ of views | None — chronological, browse by topic |
| Data collection | Extensive profiling and sale | None — zero tracking |
| Ads | Pre-roll, mid-roll, banners, sponsored | None — ever |
| Revenue model | Advertising (you are the product) | Subscription (you are the customer) |
Transparency
FreshPress is committed to transparency. We publish:
- Content moderation decisions and statistics
- Financial summaries showing how subscription revenue is allocated
A platform worthy of public trust must be publicly accountable.
Contact
FreshPress is currently in development. If you are a creator, educator, or institution interested in the platform, we welcome your inquiry.